[April 15, 2010, Beijing] World renowned luxury car brand Lexus will present 12 models from its ten major series at the 2010 Beijing International Automotive Exhibition (Hall E3).

At the coming exhibition, Lexus will present the legendary LF-A race car that competed in the Nürburgring 24-Hour Endurance Race in Germany, May 2009. The LF-A represents Lexus' insatiable passion and relentless spirit of exploration to break away from traditions and challenge new limits, and is "a car truly designed for the driver". The LF-A successfully created a new frontier where man and machine become one, and is set to be the shining star amongst all the exhibition booths.

Especially for Auto China 2010, Lexus has also designated a Lexus Hybrid Drive Zone to display its three very popular Lexus Hybrid Drive models, as well as to showcase the green philosophy and fascinating technology of Lexus Hybrid Drive with a cut-body model exhibit of the RX450h. Lexus has always advocated a holistic approach to "total environmental protection", implementing environment and energy conservation measures in every aspect of production, utilization and future recycling, constantly developing leading-edge petrol-electric hybrid technology and products that are dedicated to environmental protection and conservation efforts in partnership with consumers. Lexus has redefined and elevated the definition of 'luxury' to break away from the conventional sense of understanding with its continuous commitment and relentless efforts in eco-conservation and the green future. Its endeavors and breakthroughs in technological innovation and human-centered designs have also helped push for the sustainable development of the entire industry.

In line with our 'Driver-Center Design' philosophy, Lexus has constantly challenged new limits, utilizing intelligent technology and human-centered designs that transcend its times, to expound Lexus' interpretation of the true meaning of a luxury ride, delivering the much revered Lexus experience in all possible ways to every Lexus owner. The LEXUS G-BOOK Telematics System is one such classic representation of the achievements of human-centered intelligence. The service utilizes a real-time wireless network to connect a Lexus car to the nationwide Lexus service center, providing seven major telematic services at the fingertips of every Lexus owner. Visitors at the Lexus booth can personally witness this human-centered intelligence, and the convenience and revered experience the service brings to our lives, at the LEXUS G-BOOK Experience Zone.

Lexus will also present its first small displacement model, the Luxury Sedan ES240, together with many other luxury models including Luxury Sedan ES350, Luxury Hardtop Sports Convertible IS300C, the New Generation Intelligent Luxury SUV RX350, Premium Luxury Flagship Sedan LS460L, with extended wheelbase, as well as the Premium Luxury SUV LX570.

Adhering to its brand philosophy of 'The Pursuit of Perfection', Lexus has always been dedicated to its mission of "Surpassing every customer"s expectations', and is committed to provide excellent luxury automotive products and revered human-centered services to consumers in China. You are cordially invited to the Lexus booth from April 23, 2010 to May 2, 2010, to personally witness the extraordinary and enchanting brand appeal of Lexus, and experience the Lexus luxury model lineup and the interactive display zones.