[May 5, 2010, Beijing] Lexus China announced today that it has launched the latest version of its long renowned luxury sedan ES350, the ES350 Elegance with a market suggested retail price of RMB 545,000.

After the introduction of the fifth generation ES350 Ultra Luxury and Luxury to the China market, its surging power, comfortable interior and multiple intelligent configurations have made it a favorite among consumers. This introduction by Lexus of the all-new ES350 Elegance to China is aimed at increasing the variety in the ES series, providing consumers that enjoy the ES350 models with more choice at a better price.


Classic – Elegance and Comfort
Lexus' ES series of cars have gone through a total of five generations of design. The all-new ES350 Elegance has not only maintained the tradition in the ES family of precision and elegance, its interior design and level of comfort have maintained the standards set by the previously launched Ultra Luxury and Luxury models. Its wide wheel-base and optimized design ensure a roomy interior while harmonious and flowing lines give a spacious yet grounded visual impression. The classic full-view skylight fills the entire roof of the car, making the interior space seem brighter and bolder. The metallic texture of the instrument console, the dual-zone independent control automatic air conditioning system and the further optimized quiet design create a comfortable and luxurious driving environment.


Surging – Determination and Innovation
He same as the ES350 Ultra Luxury and Luxury models, the all-new ES350 Classic houses a V-6 DOHC 24-valve engine with dual VVT-i that is capable of a maximum power output of 204kW at 6,200RPM, peak torque of 346Nm at 4,700 RPM and an acceleration of 0-100km/h in only 7 seconds with a maximum speed of 230km/h. The ES350 Elegance is fitted with a six-speed manual/automatic smart electronic control transmission with AI-Shift Control. With the improved manual shifting mode, the vehicle can tell the driver which gear is best used under specific road conditions. In addition, the ES350 Elegance uses optimized front-end suspension to make the vehicle more stable when switching lanes or making turns. This, along with a flat chassis design, makes for a smooth and enjoyable driving experience.


Perfection – the Pinnacle of Taste
Perfection is reached through an enduring attention to detail. Lexus' "Passionate Pursuit of Perfection" means that each all-new ES350 Elegance must undergo the rigorous testing of the "Lexus MUSTs", resulting in an even more spectacular product.

The seats of the all-new ES350 Elegance use semi-aniline real leather that has been tanned for 1,440 hours, making them exquisite to the touch and providing the owner with a top of the line feel. The real wood decoration on the interior has been chosen by professional designers from the best materials, placed in different portions of the cabin depending on the design in the wood, ensuring a unified and harmonious look throughout. The baked enamel paint on the body of the car must also meet similar exacting requirements. After 42 steps, each vehicle will be photographed from 1,200 to 1,300 different angles to check for imperfections and ensure a perfect surface. The elegance and inspiration of the design in very minute detail is what makes perfection.


Feeling – Caring for Our Customers
From production to use, Lexus strives to find harmony between people, cars and the environment. Not only does Lexus use multiple environmentally friendly techniques and materials throughout its manufacturing process, Lexus drivers can also experience our leading environmental concepts while they drive. The all-new ES350 Elegance is fitted with Eco Drive reminder function that reminds the car owner to drive in an environmentally friendly way by reducing energy consumption and emissions.

Lexus has provided its industry leading warranty: 4 year/100,000km of free repair and free maintenance service for the all-new ES350 Elegance. Our caring, personalized services exemplify Lexus' tireless pursuit of "consistently exceeding our customer expectation". Starting today, domestic consumers can come to any one of our 62 dealerships in 49 cities nationwide to experience the ES350 Elegance and the perfect driving experience it brings personally.