[July 14, 2010, Changchun] World-renowned luxury car brand Lexus will present a strong lineup at the 7th China Changchun International Automobile Fair between July 14th and 22nd. Lexus will provide Fair visitors with an in-depth explanation of its advocacy of people-oriented concept and its persistent pursuit of advanced technology through innovative "Total Environmental Protection" and premium intelligent configurations.

Mr. Godfrey Tsang, Vice President of Toyota Motor (China) Investment Co., Ltd., responsible for Lexus business operations in China, said, "Environmental Protection and Intelligence are two key themes for the luxury segment. We are pleased to see that Lexus has remarkable achievements in these two areas. Environmental protection and energy conservation are present in every aspect of Lexus' research and development, production, sales, utilization and after-sales services. By making use of more environmentally friendly materials, offering a greater selection of Hybrid vehicles and vehicles of smaller displacement, as well as advocating Green Drive, We commit ourselves to realize "Total Environmental Protection" with the goal of achieving harmony among people, cars and society.

Lexus will present 10 popular models at the 2010 Changchun Auto Fair, including the luxury flagship LS460L, the luxury sedan ES350, the ES240 Luxury and the ES240 Elegance, the Lexus' first small-displacement model introduced to the Chinese market, the hybrid luxury SUV RX450h, the luxury SUV RX350, the luxury sports sedan GS300, the full-size luxury SUV LX570, the hardtop sport convertible IS300C and the sport sedan IS300. Covering an exhibition area of 800m², Lexus offers visitors a visual feast.


Total Environmental Protection and Green Transformation
Since its inception in 1989, Lexus has been working to achieve harmony among people, cars and society. As a pioneer and leader in the field of luxury hybrids, Lexus exhibits at the auto fair the highly complimented hybrid luxury SUV RX450h, and presents the ES240 Luxury and the ES240 Elegance, a small-displacement luxury sedan. Through these models, Lexus conveys to consumers how environmental responsibilities can be fulfilled through passionate driving.

In addition to advanced hybrid drive technology and models with small displacement, Lexus has also applied the concept of environmental protection and energy conservation to more vehicles. The Eco Drive indicator is available in many models, including luxury cars the LS460L, the ES350 and the RX350. The green ECO indicator will light up when owners drive with high fuel efficiency, so that they may continue to drive in an environmentally friendly way and to reduce energy consumption and emissions, which provides more choices of Green Drive for consumers.

As a world-renowned luxury car brand, Lexus not only commits itself to providing consumers with environmentally friendly auto products, but also takes the lead in introducing the concept of Total Environmental Protection. By making use of a variety of environmentally friendly materials and renewable energies, such as wind and solar power, and advocating green production and utilization, Lexus realizes a multi-faceted green transformation of its vehicles.


Intelligent Technology Delivers Enjoyable Future
Building on the three core elements of "Incisive Simplicity", "Intriguing Elegance" and "Seamless Anticipation" that constitute the L-finesse philosophy, Lexus has been committed to understanding the expectations of consumers in a forward-thinking way in its advancement for over 20 years. Lexus has been setting the trends in the luxury car market by virtue of its elegant design, excellent quality and a variety of intelligent configurations. Visitors can experience firsthand these sleek features, including the Lexus G-BOOK, Remote Touch, HDD Navigation system, ACC (Adaptive Cruise Control), Pre-Crash Safety system and Intelligent Park Assist, which combine to provide consumers with an all new personalized driving experience.

One of the most outstanding achievements in Lexus' people-oriented intelligent technologies is the Lexus G-BOOK. It provides drivers with a real-time connection, via wireless network, to the Lexus G-BOOK Service Center. This center provides seven categories of services: emergency rescue, anti-theft tracking, roadside assistance, maintenance notification, operator service, information service and G-Route search. More than 25,000 Lexus customers nationwide now enjoy Lexus G-BOOK services. The Lexus G-BOOK zone, which is set up especially for this auto fair, allows visitors a chance to personally experience these service functions of comfort.


Premium Services Offer Total Care
Since its 2005 launch in China, Lexus has provided Chinese consumers with an industry-leading warranty: 4-year/100,000 km (6-year/150,000 km for hybrid models) of free repair and free maintenance service. Other care services such as 24-hour spare parts delivery service, 24 hour/7 day nationwide roadside assistance, and Lexus Branded Insurance are also provided and have won high praise from both consumers and professionals. There are now 64 Lexus dealerships in 49 cities across China, and the number of Lexus dealerships is expected to reach 70 within this year. Lexus will work closely with its dealers nationwide to offer customers premium services of care and comfort.

Adhering to its brand philosophy of "Passionate Pursuit of Perfection", Lexus is committed to continuously exceeding the customers' expectations and providing Chinese consumers with excellent luxury auto products and premium personalized services. Lexus cordially invites you to visit the Lexus booth in Showroom E of the Changchun International Conference & Exhibition Center between July 14th and July 22nd to experience the brand show featuring Total Environmental Protection and premium intelligence.


APPENDIX: Lexus 2010 China Changchun International Auto Fair Exhibit Models Synopses

The Long-wheelbase Flagship LS460L: World Renowned Pinnacle of Luxury
As the flagship model of Lexus' family of products, the premium long-wheelbase LS460L is the epitome of the luxury brand essence represented by Lexus - elegant exterior, comfortable cabin space and human-centric luxury features. The LS460L is equipped with a 4.6-Liter V8 engine and the world's first eight-speed intelligent electronically-controlled automatic transmission, achieving high fuel efficiency and low emissions to offer unprecedented smoothness and quiet for the ultimate driving experience. The latest LS460L is available from November 2009, with a newly designed 5-seater cabin with the highly-acclaimed Ottoman massager rear right seat; the addition of the Lexus G-BOOK, 40G HDD Navigation system, MP3/iPod/USB ports and active safety front headrests once again exceed all expectations to achieve unparalleled perfection.


The Premium Luxury Sedan ES350: Exquisite Elegance from Every Angle
Since it was first launched in 1989, the Lexus ES series has become synonymous with luxury, elegance and comfort among global markets. Launched in September 2009, the latest ES350 continues the elegance and style of the classic ES series, equipped with a 3.5-Liter V6 engine and producing a maximum power of 204 kW at 6,200 rpm and a 0-100 km/h acceleration of only 7.0s. The classic panoramic sunroof creates the feel of a spacious cabin; ventilated front seats with heater functions, electronic rear windscreen curtain and dual-zone individual climate control further enhance the cabin comfort for every occupant. The newly equipped Lexus G-BOOK and HDD Navigation system provide a most convenient and comfortable driving experience. The ES350 is a masterpiece showcasing the Lexus L-finesse design philosophy, delivering all of the expectations of any driver and achieving the perfect balance among career, family and holistic living for every contemporary successful elite.


The Premium Luxury Sedan ES240 Luxury: Classic, Excellent Quality Craftsmanship
The Lexus ES240 is the first small-displacement luxury sedan introduced to the China market. The all-new ES240 is equipped with an in-line 4-cylinder DOHC VVT-i engine and produces a maximum power of 123 kW at 6,000 rpm and a maximum torque of 224 Nm at 4,000 rpm, with the 0-100 km/h acceleration at 10.4s, reaching a top speed of 205 km/h. The ES240 Luxury is equipped with people-oriented intelligent luxury comfort and safety features such as the panoramic sunroof, the Dual-zone Automatic Climate Control system, Lexus G-Book, and the Adaptive Front-lighting System (AFS), which provide an elegant and comfortable driving experience for each passenger.


The Premium Luxury Sedan ES240 Elegance: Building on Success and Delivering New Elegance
As one of the classic set of vehicles in the Lexus family, the ES series have been highly praised in the global luxury car market over the past 20 years. The all new ES240 Elegance, launched in September 2009, features comfortable and elegant interiors. The front drive and the wide rear tread ensure spaciousness for the cabin. The smooth lines work together to produce a visual effect of openness and steadiness. Optimized quiet design is evidence of Lexus' premium craftsmanship. Inheriting the ES series' graceful style and exceptional quality and outfitted with advanced technologies including various intelligent features and safety configurations, the ES240 Elegance provides a whole new passionate driving experience for the luxury car consumers in China.


The Hybrid Luxury SUV RX450h: Intelligent Innovations for Pure Power Performance
Launched in April 2009, the RX450h provides optimized power performance and luxury comfort while achieving improved fuel efficiency and lower emissions. The advanced Lexus Hybrid Drive system in the RX450h combines a 3.5-Liter V6 engine with front and rear electric motor generators to provide electronic all-wheel drive performance. Excellent acceleration fused with fuel economy produces a maximum power of 220 kW, while maintaining an exceptional combined fuel economy of 7L/100km. As a representative of breakthrough innovations on a petrol-electric hybrid luxury SUV, the RX450h is a perfect testimony to Lexus' achievements in the fields of petrol-electric hybrid technologies and intelligent innovations.


The Luxury SUV RX350: A Representation of New Generation Luxury SUV
The luxury SUV RX350 provides a high level of driving fun and driving comfort, with the exceptional elegance and poise of the RX series. With an optimized engine and various intelligent features on board, it once again leads the development trends of vehicles in the same segment. An improved 3.5L V6 engine coupled with Dual VVT-i provides enhanced power generation. Being the first Lexus model outside of the Japanese domestic market to be equipped with Lexus G-BOOK, the all-new RX350 is linked to the Lexus call center via wireless network, supplying high quality telematics service to car owners. Intelligent features such as the Remote Touch information management system and HDD Navigation system allow the user a premium driving experience. From revolutionary handling to the elegant exterior designs, and from intelligent features to safety designs, the all-new RX350 has once again created an unparalleled paradigm for the luxury SUV segment.


The Luxury Sports Sedan GS300: A Passion for Drive Dynamism and Speed
The third generation Lexus GS300 sports sedan is a culmination of style, passion and the L-finesse design philosophy, exemplifying the passionate pursuit of perfection and futuristic design directions of Lexus. The GS300 is fitted with a 3.0-Liter V6 engine producing a maximum output of 170 kW and a maximum torque of 300Nm. GS300 is the first in the Lexus family of products to incorporate the use of Vehicle Dynamics Integrated Management (VDIM), offering excellent maneuverability and handling under any harsh conditions for an enjoyable driving experience. The revamped GS300 launched in September, 2009, comes equipped with a full range of luxury features, including Lexus G-BOOK, 40G HDD Navigation system, USB port and active safety front headrests, offering the best options for car owners with its exceptional driving experience and excellent cost performance.


The Full-Size Luxury SUV LX570: A New Dimension of Luxury Off-Road SUV
As Lexus' line-up of full-size, full-function luxury SUVs, the LX series is renowned for its outstanding off-road performance and extraordinary luxury interiors. With a host of advanced technologies and an array of cutting-edge luxury equipments, the SUV LX570 provides consumers with an unprecedented luxury experience combining both drivability and comfort anytime, anywhere. The LX570 is equipped with a 5.7-Liter V8 power plant and features the leading 4-Wheel Active Height Control (AHC) and Adaptive Variable Suspension (AVS). In addition, the LX570 introduces a new, segment-leading Crawl Control feature. Furthermore, the Hill-start Assist Control (HAC) provides additional control for off-road driving by helping to keep the vehicle stationary while starting up a steep incline or slippery surface. For those luxury SUV owners at the peak of their careers and families, the ownership of LX570 is another perfect conquest.


The Luxury Hardtop Sport Convertible IS300C: Opens Up a Whole New World of Driving Passion
Lexus IS300C is the latest and newest luxury hardtop sport convertible offered by Lexus to luxury car aficionados worldwide. Built on the platform of its popular IS series sport sedan, this new artistic creation fuses an all-new L-finesse design philosophy with design aesthetics to offer a most dynamic and elegant driving experience for every car user. It takes a mere 21seconds for the hardtop to fold to enjoy an open top driving sensation. Sleek lines flow from the engine cover to the air intake grille to a lowered front bumper and all-new designed fog lights, creating the dynamic front profile of the IS300C. The aerodynamic profiles of the front fenders extend to the tail end, with a horizontal waistline accentuating the strong sporty styling. The rear design sports newly sculpted lines, broader tail lamp cluster, as a lowered, three-dimensional rear bumper complete the visual appeal. The IS300C is designed for every individual occupant, providing segment-leading comfort level for the rear seats, optimizing seating design to offer ample legroom space for easy access entering or exiting the rear cabin and exceptional comfort level. The IS300C offers a spacious luggage compartment allowing up to 553 liters (top-up) /205 liters of storage capacity, easily accommodating a standard size golf cart bag. A perfect journey begins here.


The Premium Sport Sedan IS300: Unleashing Individualistic Dynamism and Charm
The design of the IS300 is inspired by a new generation of style, combining aesthetics and ergonomics to create a classic luxury sports sedan for a refined driving experience. The 3.0-Liter lightweight cylinder V6 engine integrated with advanced technologies such as dual VVT-i (Variable Valve Timing - intelligent), ACIS (Acoustic Control Induction System) and ETCS-i (Electronic Throttle Control System with intelligence) provides the IS300 with power and agility during acceleration, while ensuring highlevel of fuel efficiency and low emissions. In addition, the six-speed multi-shift intelligent electronically controlled automatic transmission with manual paddle shifters offers the driver the same driving pleasure comparable to F1 racing. The IS300's independent double wishbone front suspension system with stabilizer bars realizes an ideal race engineered-setup; independent multi-link arms rear suspension with stabilizer bars allow for a quicker response and direct feedback from road surfaces offering an exceptionally dynamic ride. For those who embrace challenges, live for speed and are passionate about life, the IS300 is undoubtedly the ultimate choice for a passionate drive and fashionable ride.