[August 24, 2010, Beijing] Lexus China announced today that the new luxury SUV RX270, premium sports sedan IS250 and the hard-top sport convertible IS250C will be launched simultaneously in the China market. Lexus' launch of these three small displacement models in the China market not only provides a stronger lineup of automobiles for Chinese consumers to choose from a richer array of products, it also shows Lexus' unwavering confidence and long-term commitment in the China market.

The RX270 will be available in both Elegance and Luxury models with MSRPs of RMB 533,000 and RMB 598,000 respectively. Meanwhile, the IS250 will be offered with three different configurations - the IS250 Sports, IS250 Premium Sports and IS250 Luxury - with MSRPs of RMB 369,000, RMB 460,000 and RMB 528,000. The MSRP of the IS250C is RMB 645,000.

Mr. Masahiro Kato, President, Toyota Motor (China) Investment Co., Ltd said, "In 2009, Lexus introduced its first small displacement model - the ES240, to China. This car was very popular among consumers and was well received by the market. With the launch of these three new, extremely competitive models to the China market, this is yet another expression of the emphasis that Lexus puts on the China market. In addition to releasing more luxury automobiles suitable for the China market, we will also provide the Lexus Total Value to more Chinese consumers with our intelligent technologies, financing and insurance program, genuine accessories, maintenance and repair services as well as dealer services."

Meanwhile, Mr. Godfrey Tsang, Vice President, Toyota Motors (China) Investment Co., Ltd., responsible for Lexus business in China, spoke at the new vehicle launch, saying, "The new RX270, IS250 and IS250C, launched today in the China market, are important members of the widely popular RX and IS series of the Lexus family. As an urban luxury SUV, keeping people-oriented design as its core, the RX270 provides consumers wide and comfortable space, satisfying the dynamic lifestyle needs of more family members. The new premium sports sedan IS250 and the luxury hardtop sport convertible IS250C, meanwhile, have incorporated in-cylinder direct injection technology, producing a powerful drive and stylish design that provides an experience full of personalized passion for elites who enjoy an unrestrained driving experience. We believe that these three new small-displacement vehicles will be welcomed by Chinese consumers who are in search of a rich driving experience, but at the same time care for the environment."

Unbroken Tradition, Enjoyment of Life - the New Luxury SUV RX270
Continuing Lexus' unique L-finesse design philosophy, combined with the powerful drive of the SUV and comfortable elegance of a luxury sedan, since the RX series of cars was released in 1998, it has become a benchmark for luxury SUVs around the world and has over 1 million loyal customers.

This launch of the new RX270 has inherited the excellent genes of the exquisite and cutting-edge RX family, maintaining the handsome and flowing lines of its exterior and the futuristic interior design to become a new shining star in the RX family of luxury SUVs. With sharp, upturned forward headlamps and a richly accented forward bumper, as well as the flowing lines that stretch between the forward fenders and rear of the vehicle and tail lights, further accented by the fully integrated side windows, the exterior of the RX270 is wonderfully elegant without losing any of its strength.

The interior of the new RX270 displays a forward-looking design. The unique innovative non-symmetrical control panel of the RX family of cars has abandoned the traditional symmetrical shield-style design, making it not only novel and unique, but more ergonomic and easier to use. The technologically stylish Remote Touch information control system* (only for the RX270 Luxury) has incorporated control of a number of functions, replacing busy buttons and dials, fully expressing Lexus' L-finesse design concept of "Intriguing Elegance", "Incisive Simplicity", and "Seamless Anticipation." In addition, the generous interior space not only makes the RX270 more comfortable, it also satisfies dynamic lifestyle needs of more family members.

While Lexus' new luxury SUV, the RX270, provides users with a dynamic driving experience, it also pays more attention to the safety of both drivers and passengers. Active, passive and comprehensive safety features, all in one package, represent a higher level of excellence in Lexus' safety standards, providing both driver and passengers with a trouble-free riding experience. The new RX270 is equipped with many safety features, including improved Vehicle Stabilizing Control System (VSC+), Traction Control (TRC), Electronic Brake Force Distribution (EBD) and Brake Override System. Meanwhile, the RX270 is also fitted with ten SRS standard airbags and front seat active head restraints to ensure the safety of both driver and passengers. The RX270 Luxury is specially equipped with the LEXUS G-BOOK, an intelligent drive-assist system that has come to represent Lexus' people-oriented intelligent technologies. This system uses wireless networks to connect with data center, providing seven intelligent communication services, including emergency rescue, anti-theft tracking, roadside assistance, vehicles maintenance notices, operator service, information provision and G-route search, providing driver and passengers with convenient and high quality services anywhere, anytime.

At the same time, the new luxury SUV RX270 has been fitted with a number of advanced intelligent devices, making each journey safer and more enjoyable. The Intelligent Illuminated Entry System and single-touch engine start function makes the driver feel respected and joyful. The dual-zone independent climate controls also increase comfort in the RX270, while the reverse video monitoring system allows the driver to relax.

The combination of elegant interior and exterior as well as multiple advanced safety and intelligent systems in one vehicle will ensure that the new luxury SUV Lexus RX270 has a special place in the hearts of consumers.

Passionate and Personalized - the New Premium Sports Sedan IS250 and Luxury Hardtop Sport Convertible IS250C
The IS series is one of the youngest and most watched members of the Lexus family of cars. While retaining the luxury of the Lexus brand, these vehicles have also made breakthroughs in drive configuration and design, making them more stylish, active and full of passion. The premium sports sedan IS250 and the luxury hardtop sport convertible IS250C, which are being released in China at the same time, are the shining stars of the IS family.

The new IS250 and IS250C are both fitted with an all-new 2.5 L 24-valve V6 DOHC in-cylinder direct injection engine with Dual VVT-i. This is the first time Lexus has used its advanced in-cylinder direct injection technology in the IS series in China. Compared with previous models, the design of the all-new engine is more compact, lighter and the in-cylinder fuel injection system is more efficient with more complete atomization. Its outstanding A/F ratio has greatly increased the power output and fuel efficiency of IS models, allowing the IS250 and IS250C to reach world-class levels of drive performance, reaching maximum power output of 153 KW at 6,400 rpm as well as a maximum torque of 252Nm at 4,800 rpm. More importantly, while providing drivers and passengers with a surge of power, the new IS series of vehicles has also reduced exhaust emissions in consideration of the environment.

The new IS250 and IS250C are fitted with a six-speed manual/automatic electronically controlled transmission system (ECT-i) and Al-Shift Control, which ensures that the transmission runs smoothly during driving while improving acceleration performance, thereby providing the most comfortable experience in its class. The system is able to shift based on the road situation as well as the preferences of the driver, reducing unnecessary shifting and improving the smoothness of the ride. This combination of powerful drive and perfect handling provide drivers with a more enjoyable driving experience and limitless fun.

The attractiveness of the Lexus IS series of vehicles doesn't stop here. The three-dimensional look of the front bumper is more powerful. The redesigned front air intake grille strengthens the low center of gravity of the IS250. This exquisite design has created a new power in the IS250, ready to burst forth. The all-new front headlamps include a layer of smoked-glass that make them visually more stylish and give a different texture. The more eye-catching LED clearance lamp clearly increases the techno-luxury feel of the IS. Meanwhile, the rear of the new IS250 is in a class of its own, creating a look meant for speed. The integrated aerodynamic design of the tail lights as well as the thicker exhaust pipes not only makes the overall vehicle more attractive, they also emphasize the fact that this is a high-performance luxury sports sedan.

The new hardtop luxury sport convertible IS250C has taken the spirit of freedom represented by the IS family to a completely new level, creating an inspiring and passionate work of art. The flowing lines of the vehicle stretch from the front fenders to the rear, adding to its simple, clear and stylish appearance. When the convertible top is open, the trunk cover is pushed up slightly, perfectly in line with the waistline, creating an especially elegant feel. When the convertible top is closed, the hardtop forms an arc that creates the outline of the car's exterior. The designer of the IS250C has fully incorporated the L-finesse design philosophy, impressing customers with the beauty of simplicity.

Full of dynamic personality, the new premium sports sedan IS250 and luxury hardtop sport convertible IS250C will add both passion and style to the driving experience of Chinese consumers.

Lexus has always been committed to providing increasingly better products and constantly improved customer service which exceeds customers' expectations. Since entering the China market in 2005, Lexus was the first in the industry to launch personalized services like a 4 year/100,000 km free repair and free maintenance warranty (6 year/150,000km for hybrid vehicles), 24-hour parts delivery and Lexus branded insurance and financing program, setting new benchmarks for the luxury car market. In addition, owners of models fitted with LEXUS G-BOOK can enjoy 4 years (6 years for hybrid owners) of free service, anywhere, anytime, allowing them to fully enjoy their vehicle. Lexus will continue to provide "Total Value" to give more consumers a feeling of joy and leading.

From today, Lexus would like to invite you to visit any of our 65 authorized Lexus dealerships in 49 cities nationwide to learn more about the style and experience of the new RX270, IS250 and IS250C vehicles as well as the brilliant lifestyle that our outstanding luxury vehicles and personalized services can bring.