[Shenzhen, November 5th, 2010] This fall, world-renowned luxury car brand Lexus launches "Taste of Lexus" - the 2010 Lexus Prestige Experience event, which will cover five major domestic markets in China- the Northeast, North, East, South and Southwest. During the event, distinguished guests from 50 cities nationwide will be invited to experience the Prestige Tour in five cities: Dalian, Beijing, Hangzhou, Shenzhen and Chengdu.

After concluded successfully in Dalian, Beijing and Hangzhou, the 2010 Lexus Prestige Experience tour arrives in Shenzhen today. Distinguished guests from South China will come to the Southern Pearl city to experience the environmentally-friendly concepts and passionate driving experience of Lexus' many small-displacement cars. The guests will also gain insight into the essence and elegance of the Lexus brand.

Mr. Shoju Nozaki, Executive Vice President, Toyota Motor (China) Investment Co., Ltd. said, "The 2010 Taste of Lexus Prestige Experience is a large-scale brand event that has long been held by Lexus in the China market. This is the fourth time Lexus has held this type of nationwide brand experience and test drive event. We are very excited to gather with our distinguished guests and dear friends from South China in Shenzhen. As Lexus puts heavy emphasis on South China, we hope to, by virtue of a variety of interactive activities and sharing experiences, convey more thoroughly to consumers the profound meaning behind Lexus' newly launched 'Total Value' concept."

Exceptional Quality: Experience of Luxury
Since its birth in 1989, the Lexus brand has maintained its philosophy, "Passionate Pursuit of Perfection" and been committed to providing consumers with worldwide premium products and personalized services. In 2010, Lexus became the first in the luxury car industry to announce the "Total Value" concept. Throughout the event, using presentations, branding displays and interactive showcase areas, Lexus will explain to the distinguished guests the meaning behind Lexus' philosophy and comprehensive commitment to consumers.

Lexus "Total Value" is comprised of three layers- total luxury, total care and total superiority. With total luxury, Lexus is committed to providing consumers with a luxurious and comfortable driving experience through a rich variety of products; with total care, Lexus delivers to consumers worry-free driving experience through industry leading safety, intelligent technologies and personalized services; with total superiority, Lexus excels in both design and quality, while adhering to the manufacturing concept of "total environmental protection" and setting the trend of "green luxury."

The "Total Value" concept is a result of a deeper understanding of Lexus' brand philosophy in this new era. It also serves as a confirmation of Lexus' long-term and firm commitment to Chinese consumers.

Brilliance and Perfection: Ride of Prestige
It is Lexus' relentless effort to deliver a rich array of premium vehicles to consumers worldwide. Since entering the China market in March 2005, Lexus has introduced 12 luxury models under nine different series. These models are widely known and favored by Chinese consumers for their exceptional quality, passionate driving experience and comfortable ride.

A static display area has been set up at the event to showcase seven signature luxury vehicles, including the hybrid luxury flagship sedan LS600hL, the flagship sedan LS460L, the luxury SUV LX570, the luxury SUV RX270, the premium sports sedan IS250, the hard-top sport convertible IS250C and the small-displacement luxury sedan ES240. The brilliant showcase of all of these vehicles together gives guests a close-up visual experience.

Elegance and Dynamism: Trend of Intelligence
This year's Taste of Lexus especially arranged test drive activities, allowing guests to experience the prestige and elegance of Lexus. Models available for test drive include: the small-displacement luxury SUV RX270 and small-displacement luxury sports sedan IS250, just launched in China on August 24, 2010; the first small-displacement luxury sedan ES240, launched in September 2009; the luxury sedan ES350; the hybrid luxury SUV RX450h; the luxury SUV RX350 and so on.

During on-site test drive, simulated road situations like acceleration and curves provide distinguished guests a comprehensive experience of each of the models' premium power and agile maneuverability. During the real-road test drive, guests can personally experience quite a few forward-looking intelligent configurations, including the Lexus G-BOOK, and Remote Touch.

By the end of the event, the on-site and real-road test drives will have enabled visitors to individually experience the charm of three low-carbon luxury cars - the RX270, IS250 and ES240. This is the highlight of the "Taste of Lexus" 2010 Lexus Prestige Experience event. When equipping more vehicles with environmentally-friendly premium power, and giving consumers more choices for passionate driving, Lexus illustrates its commitment to the China market.

The 2010 Lexus Prestige Experience tour arrives in Shenzhen on November 5th, 2010, providing consumers in South China an in-depth experience of the high-quality lifestyle made possible by Lexus. It will share Lexus' green philosophy, passionate driving experiences, and the essence and glamour with consumers.

Starting from today, consumers can visit Lexus authorized dealers in your cities around China to make inquiries about the 2010 Lexus Prestige Experience tour. Lexus would like to cordially invite you to experience together this passion-filled elegant journey, powered by Lexus.