LEXUS

The New Lexus IS250 Limited Special Edition Comes to China

[Jan, 19, 2011, Beijing] Lexus China announced today that the premium sports sedan Lexus IS250 limited special edition will be launched in the China market. Only 200 units will be sold in China, with a MSRP of RMB 380,000.

Mr. Godfrey Tsang, Vice President, Toyota Motor (China) Investment Co., Ltd. who is responsible for Lexus business operations in China, said, "At the start of 2011, we are dedicating another masterpiece to Chinese consumers--the premium sports sedan Lexus IS250 limited special edition. Building on the momentum created by the successful launch of GS300 limited special edition at the end of 2010, Lexus has once again teamed up with the Stone Designs team from Spain to bring a limited special edition to the China market. The all-new IS250 limited special edition is a pioneering attempt to blend visual art with industrial design. We firmly believe that the design of the limited special edition will strike a chord with today's young elites who pursue fashion, passion and inspiration."

Vivid Colors - Twisting Light and Shadow
Originating in Madrid, Spain, Stone Designs has created many creative models for Lexus, including the latest IS250 limited special edition and the earlier GS300 limited special edition. The first limited special edition collaboration between Lexus and western designers, this series seeks inspiration from nature; creatively uses vivid colors; and injects limitless emotion and spirit into vehicle's iron structure. With a deep understanding of Lexus' brand values, Stone Designs innovatively interpreted the "L-finesse" design philosophy. Taking an unorthodox approach, Stone Designs aimed to capture people's thoughts and sentiments resulting from changes in natural light, revolutionizing the color and shape of mass-produced models in both the interior and exterior.

Simple and trendy, the blue/white stripes extend from the A pillar cut across the flanks of the vehicle, sketching out the edgy and vibrant curves unique to the IS series. The Stone Designs logo positioned at the beginning of the stripes adds to the car's uniqueness. Free-flowing, inspiring colors illuminate the vehicle's every detail, from the crystal-clear blue/white color pattern on the door's interior trim, steering wheel and seats to the distinctive blue and silver 'LEXUS' logo on the pedal, creating an energizing driving experience similar to driving at the break of dawn.

Ultimate Speed - Unleashing Passion and Power
The surging powertrain of the Lexus IS250 limited special edition will give drivers the ultimate journey in speed, exhibiting the true "joy" and "leading edge" of a premium, luxury experience. The vehicle is equipped with the 2.5-liter 24 valve V6 DOHC engine coupled with Dual VVT-i. This engine adopts the in-cylinder direct-injection technology, making it more compact and lighter, with notable increases in power output and fuel efficiency. It also provides a maximum power output of 153 kW at 6,400 rpm, a maximum torque of 252Nm at 4,800 rpm, and is capable of accelerating from 0-100 km/h in 7.9 seconds.

A powerful engine requires more accurate control. The Lexus IS250 limited special edition is equipped with Al-Shift Control and a six-speed manual/automatic electronically controlled transmission system (ECT-i), which ensures that the transmission runs smoothly while improving acceleration performance. The independent double-wishbone suspension in the front and light multi-link independent suspension in the back provide better tire grip and greater stability, giving consumers even more freedom when driving.

Carefree Journey - Relaxing Body and Mind
Lexus is committed to providing total safety for drivers and passengers. The IS250 limited special edition is equipped with Lexus' unique Vehicle Dynamics Integrated Management (VDIM) system, where brake control (Anti-lock Brake System - ABS, Brake Assist - BA and Electronic Brake Force Distribution - EBD), vehicle stability (Traction Control - TRC and Vehicle Stability Control - VSC) and steering control (Electronic Power Steering - EPS) are systematically integrated. The VDIM system collects information from the entire vehicle, automatically evaluating and managing the state of vehicle operation and providing friendly and intelligent protection for both drivers and passengers.

From today, Lexus cordially invites you to visit its 66 authorized Lexus dealers and four satellite showrooms in 50 cities nationwide to learn more about the IS250 limited special edition. The visual driving experience invented by the Lexus IS250 limited special edition offers a wonderful opportunity for stylish elites to enjoy an exceptional journey of art.

 
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