[Jan. 31, 2011, Beijing] Lexus China announced today that the popular luxury SUV RX270 will launch its latest model, the RX270 Elite, in the China market with a MSRP of RMB 495,000.

The Lexus RX270 is the first small-displacement luxury SUV model brought to the China market by Lexus. Since its launch in August 2010, the RX270 has been widely recognized by Chinese consumers for its superior quality, roomy and comfortable interior and intelligent configurations. As one of Lexus' best-selling models in China, the RX270 combines the surging power of an SUV with the comfort of a luxury sedan, providing consumers with a wide range of riding experiences. Besides, the RX270 boasts the largest body size and most spacious interior among vehicles of its class. The RX270 creates a trendy and colorful life for consumers, while also satisfying their diverse needs. To better meet market demands, Lexus has launched the all-new RX270 Elite, which will further strengthen Lexus' product lineup and provide consumers with premium options of better prices.

A Quality Life
Since its birth in 1998, the Lexus luxury SUV RX series has created a brand-new market segment for city leisure SUVs by combining an SUV's strong engine power, a luxury sedan's riding comfort, versatile functions, as well as Lexus' unique L-finesse design philosophy. It has been the trendsetter of this field ever since. As Lexus' first luxury SUV with an engine displacement less than 3.0 L, the RX270 has further broadened the portfolio of the RX family, and won the hearts of consumers who pursue a unique and green way of life.

Inheriting the impeccable quality of the RX family, the all-new Lexus RX270 Elite meets the top-craftsmanship standards of the Lexus MUSTs. For example, the vehicle's body paint needs to go through a rigorous process that requires thousands of photos being taken from different angles to check for defects before the vehicle rolls off the production line, hence creating the perfect body surface of the RX270 Elite. Lexus' perfect quality is reflected in every detail.

An Elegant Life
The all-new RX270 Elite has the same external style as the RX270 Elegance and Luxury. The front design is both trendy and sporty, with a direct air intake grille, richly accented forward bumper, and upturned headlights to display strength and elegance. The two smooth lines stretching from the front fender down to the tail lights are set neatly against the side windows, depicting the elegant profile of the RX270 Elite. The rear features simple yet powerful designs, underlined by bulging rear lights and rising rear fog lamps with L-shaped ends. The RX270 is available in eight exterior colors, satisfying a variety of consumer needs.

The RX series is best known for its forward-looking interior decoration. The RX270 Elite has inherited RX family's unique non-symmetrical control panel, which, compared with the traditional symmetrical shield-style, better captures the Lexus L-finesse design philosophy of "Incisive Simplicity", "Intriguing Elegance", and "Seamless Anticipation". Centering on serving drivers' conveniences, the control panel is easy to operate. The matte silver coloring further emphasizes the panel's exquisite beauty. The RX270 Elite also provides a spacious and comfortable interior. The vehicle is 4770mm long, 1885 mm wide and 1725 mm high (including the roof rack). The rear seats can be laid down by 40/20/40 via operating levers, therefore creating storage spaces of various purposes to suit the diverse needs of all family members. The smart layout and modern design of the RX270 Elite fit perfectly with the elegant lifestyles of its users.

A Joyful Life
Equipped with a 2.7-liter L4 DOHC valve Dual VVT-i engine, the all-new RX270 Elite enjoys a maximum power output of 138 kW at 5,800 rpm, and a 252 Nm peak torque at 4,200 rpm. It is capable of accelerating from 0-100 km/h in just 11 seconds and has a maximum speed of 200 km/h. This lightweight and compact engine delivers surging power efficiently, resulting in fewer emissions. By blending pristine power with greater fuel efficiency and environmental-friendliness, the RX270 Elite once again demonstrates the Lexus brand philosophy, "Passionate Pursuit of Perfection".

Production of the Lexus RX270 Elite will last from February until April 2011. From today, Lexus' 66 authorized dealers in 50 cities nationwide begin taking pre-orders. Lexus cordially invites you to visit Lexus dealers to experience the versatile driving experience offered by the RX270 Elite and take on the amazing adventure of life.